PRIVACY POLICY

Last updated: 12 August 2026

This Privacy Policy explains how R.V.H collects, uses, stores and shares your personal information when you visit or make a purchase through rvhclothing.com, contact our customer care team or otherwise interact with us.

We process personal information in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.

WHO IS RESPONSIBLE FOR YOUR INFORMATION?

For the purposes of UK data protection law, the controller responsible for your personal information is:

Trading name: R.V.H
Legal business name: RVH Ecommerce
Website: rvhclothing.com
Email: info@rvh-studio.com

Please complete the legal business name and business address before publishing this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with us.

Information you provide directly

When you place an order, contact us, request a return or subscribe to our mailing list, we may collect:

1. Your full name
2. Email address
3. Telephone number
4. Billing address
5. Delivery address
6. Order and product information
7. Account information, if you create an account
8. Customer service correspondence
9. Return, refund and exchange information
10. Photographs or other information you send in connection with a product issue
11. Marketing preferences
12. Reviews or feedback you choose to provide

Payment information

Payments are processed by secure third-party payment providers.

R.V.H does not normally receive or store your complete card number or security code. We may receive limited payment information, such as:

1. Payment status
2. Payment method
3. Transaction reference
4. Billing details
5. Limited card information, such as the card type and final digits

The payment methods available to you will be displayed during checkout.

Information collected automatically

When you use our website, Shopify and other authorised technologies may automatically collect:

1. IP address
2. Browser type and version
3. Device type and operating system
4. Time zone and approximate location
5. Pages and products viewed
6. Items added to your basket
7. Referring website or advertising source
8. Checkout and purchase activity
9. Cookie and similar technology identifiers
10. Information about how you interact with our website

HOW WE USE YOUR INFORMATION

We may use personal information to:

1. Process, fulfil and deliver orders
2. Confirm orders and provide delivery updates
3. Communicate with you about an order
4. Manage returns, refunds, cancellations and exchanges
5. Respond to customer service enquiries
6. Verify payment and prevent fraudulent transactions
7. Maintain the security and functionality of our website
8. Improve our products, website and customer experience
9. Analyse website performance and customer behaviour
10. Maintain financial, tax and business records
11. Establish, exercise or defend legal claims
12. Comply with legal and regulatory obligations
13. Send marketing communications where permitted
14. Measure the effectiveness of our advertising, where permitted

We will not use your personal information for purposes that are incompatible with those described in this Privacy Policy unless permitted or required by law.

OUR LAWFUL BASES

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following bases:

Performance of a contract

We process information where necessary to:

1. Accept and manage your order
2. Take payment
3. Arrange delivery
4. Provide order updates
5. Manage returns, refunds and exchanges
6. Respond to requests connected with your purchase

Without this information, we may be unable to process or fulfil your order.

Legal obligations

We may process information where necessary to comply with legal requirements, including:

1. Tax and accounting obligations
2. Consumer protection laws
3. Fraud prevention requirements
4. Regulatory requests
5. Court orders or other lawful requests

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

These interests may include:

1. Operating and improving our store
2. Providing effective customer service
3. Protecting our website and business from fraud or misuse
4. Understanding website performance
5. Managing disputes and legal claims
6. Improving our products and services

Where we rely on legitimate interests, we consider whether the processing is necessary and balance our interests against your privacy rights.

Consent

We may rely on your consent for certain activities, including:

1. Sending marketing emails where consent is required
2. Placing non-essential cookies
3. Using certain analytics or advertising technologies

You may withdraw your consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

SHOPIFY

Our store is hosted by Shopify, which provides the ecommerce platform used to operate rvhclothing.com.

Shopify may process personal information on our behalf to:

1. Host and operate our online store
2. Process and manage orders
3. Provide checkout functionality
4. Support fraud prevention and security
5. Provide analytics and technical services

Information may be stored or processed using Shopify’s systems, databases and authorised service providers.

Shopify processes certain information in accordance with its own privacy documentation and contractual obligations.

PAYMENT PROVIDERS

Payments are processed through trusted third-party payment providers.

Depending on the payment method selected during checkout, your information may be shared with:

1. Card networks
2. Banks and financial institutions
3. Digital wallet providers
4. Fraud prevention providers
5. Other payment services displayed at checkout

These providers may process your information in accordance with their own privacy policies.

HOW WE SHARE PERSONAL INFORMATION

We may share personal information with trusted service providers where reasonably necessary to operate our business.

These recipients may include:

1. Shopify
2. Payment processors
3. Banks and card networks
4. Delivery carriers
5. International shipping partners
6. Suppliers and fulfilment partners
7. Customer support providers
8. Email and communication platforms
9. Website hosting and technical providers
10. Analytics and performance providers
11. Advertising platforms, where permitted
12. Accountants, legal advisers and professional consultants
13. Government authorities or regulators where required by law

We do not sell your personal information in exchange for money.

Service providers are only permitted to use personal information for the relevant services or as otherwise permitted by law.

DIRECT SUPPLIER FULFILMENT

Some R.V.H orders may be fulfilled and dispatched directly by trusted international suppliers.

To process and deliver these orders, we may share information including:

1. Your name
2. Delivery address
3. Telephone number where required by the carrier
4. Relevant order details
5. Product and quantity information

We only provide the information reasonably required to fulfil and deliver your order.

Some suppliers and delivery partners may be located outside the United Kingdom, including in China.

INTERNATIONAL DATA TRANSFERS

Some of our service providers, suppliers and fulfilment partners may process personal information outside the United Kingdom.

Countries outside the United Kingdom may have different data protection laws.

Where required, we take reasonable steps to ensure that an appropriate transfer mechanism or safeguard is in place. This may include:

1. A UK adequacy regulation
2. The UK International Data Transfer Agreement
3. The UK Addendum to approved standard contractual clauses
4. Another legally permitted safeguard

You may contact us for further information about the safeguards used for relevant international transfers.

MARKETING COMMUNICATIONS

If you subscribe to our mailing list or otherwise agree to receive marketing, we may send you information about:

1. New products
2. New collections
3. Special offers
4. Sale events
5. Selected R.V.H news

You can unsubscribe at any time by:

1. Selecting the unsubscribe link in any marketing email
2. Contacting us at info@rvh-studio.com

Unsubscribing from marketing will not prevent us from sending essential communications about an existing order, return, refund or customer service enquiry.

You have the right to object to the use of your personal information for direct marketing at any time.

COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

Cookies may be used to:

1. Operate essential website and checkout functions
2. Remember your preferences
3. Keep products in your basket
4. Protect the website from fraud and misuse
5. Understand website traffic and performance
6. Measure advertising effectiveness
7. Personalise content or advertising where permitted

Some cookies are necessary for the website to function and cannot be disabled through our consent controls.

Where required, we will ask for your consent before placing analytics, advertising or other non-essential cookies.

You can manage your preferences through our cookie banner or your browser settings. Blocking certain cookies may affect how parts of the website function.

Please see our Cookie Policy for more information.

DATA SECURITY

We use reasonable technical and organisational measures designed to protect personal information against:

1. Unauthorised access
2. Unlawful processing
3. Accidental loss
4. Destruction
5. Alteration
6. Unauthorised disclosure

These measures may include secure ecommerce platforms, access controls, encryption in transit and carefully selected service providers.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The appropriate retention period depends on:

1. The nature and sensitivity of the information
2. Why the information was collected
3. Whether it is required to complete a contract
4. Applicable tax, accounting and legal obligations
5. The need to resolve disputes or establish legal claims
6. Relevant limitation periods

Order, transaction and accounting records may be retained for up to six years, or for another period required by applicable law.

Customer service correspondence is retained for as long as reasonably necessary to resolve the enquiry and maintain an appropriate record.

Marketing information is retained until you unsubscribe, withdraw your consent or we determine that it is no longer required.

When information is no longer required, we will delete or anonymise it where reasonably possible.

YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, you may have the right to:

1. Request access to your personal information
2. Request correction of inaccurate or incomplete information
3. Request deletion of your information
4. Request restriction of processing
5. Object to certain processing
6. Request the transfer of information in a portable format
7. Withdraw consent at any time
8. Object to direct marketing
9. Complain about how your information is being handled

These rights are not always absolute. We may need to retain or continue processing certain information where permitted or required by law.

We may need to verify your identity before responding to a request.

You will not normally be charged for exercising your rights. However, applicable law may allow a reasonable fee or refusal where a request is manifestly unfounded or excessive.

HOW TO EXERCISE YOUR RIGHTS

To submit a privacy request, contact us at:

info@rvh-studio.com

Please include:

1. Your full name
2. The email address associated with your order or account
3. A clear description of your request
4. Your order number, where relevant

We will respond within the timeframe required by applicable data protection law.

AUTOMATED DECISION-MAKING

Payment processors, Shopify or fraud prevention providers may use automated systems to identify potentially fraudulent or high-risk transactions.

This may result in an order or payment being delayed, declined or referred for further review.

R.V.H does not otherwise intend to make decisions producing legal or similarly significant effects based solely on automated processing unless we provide additional information and safeguards required by law.

CHILDREN’S PRIVACY

Our website and products are not specifically directed towards children.

We do not knowingly collect personal information directly from children where parental consent would be required.

If you believe that a child has provided personal information to us improperly, contact us at info@rvh-studio.com.

THIRD-PARTY LINKS

Our website may contain links to websites or services operated by third parties.

We do not control and are not responsible for the privacy practices, security or content of those third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

BUSINESS TRANSFERS

If R.V.H is involved in a merger, acquisition, restructuring, financing, sale of assets or transfer of the business, personal information may be disclosed or transferred as part of that transaction.

Where required, we will take appropriate steps to protect your information and notify you of any material change.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

1. Changes to our services
2. Changes to our service providers
3. Changes to our processing activities
4. Changes in legal or regulatory requirements

The updated version will be published on this page with a revised “Last updated” date.

We encourage you to review this Privacy Policy periodically.

COMPLAINTS

If you have concerns about how we use your personal information, please contact us first at:

info@rvh-studio.com

We will review your concerns and try to resolve the matter.

You also have the right to complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Website: ico.org.uk
Telephone: 0303 123 1113

CONTACT US

For questions about this Privacy Policy or how R.V.H handles personal information, contact:

R.V.H
Legal business name: RVH Ecommerce 
Email: info@rvh-studio.com
Website: rvhclothing.com